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Graphic Design : A Concise History -Expanded

Graphic Design : A Concise History -Expanded - (rev edition

ISBN13: 978-0500203477

Cover of Graphic Design : A Concise History -Expanded (REV)01 (ISBN 978-0500203477)
ISBN13: 978-0500203477
ISBN10: 0500203474
Cover type:
Edition/Copyright: (REV)01
Publisher: Thames & Hudson
Published: 2001
International: No

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Graphic Design : A Concise History -Expanded - (REV)01 edition

ISBN13: 978-0500203477

Richard Hollis

ISBN13: 978-0500203477
ISBN10: 0500203474
Cover type:
Edition/Copyright: (REV)01
Publisher: Thames & Hudson

Published: 2001
International: No
Summary

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology.

With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive and absorbing.

Table of Contents

Introduction p. 7
From Graphic Art to Design 1890 to 1914
The Art Poster p. 11
The Beginnings of Design in Europe p. 25
War and Propaganda 1914 to the 1920s p. 32
The Avant-Garde and the Origins of Modernism 1914 to 1940
Futurism and Italy p. 37
Soviet Russia p. 44
Germany p. 52
The Netherlands p. 68
National Tendencies until 1940
Switzerland p. 76
France p. 83
Britain p. 89
The Designer and the Art Director
The United States in the 1930s p. 97
War and Propaganda 1920s to 1945 p. 104
The United States 1945 to the 1960s p. 112
Variants of Modernism in Europe
Switzerland and Neue Graphik p. 130
Italy and the Milanese Style p. 138
France p. 147
Northern Europe p. 155
Psychedelia, Protest and New Techniques
The Late 1960s p. 179
New Waves: Electronic Technology
The 1970s and 1980s p. 186
From 1990 to the New Millennium p. 216
Bibliography and Sources p. 224
Index p. 229
Table of Contents provided by Blackwell. All Rights Reserved.
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