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Guerrilla Advertising

Guerrilla Advertising - 2nd edition

Guerrilla Advertising - 2nd edition

ISBN13: 9781856697477

ISBN10: 1856697479

Guerrilla Advertising by Gavin Lucas - ISBN 9781856697477
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: Laurence King Publishing
Published: 2011
International: No
Guerrilla Advertising by Gavin Lucas - ISBN 9781856697477

ISBN13: 9781856697477

ISBN10: 1856697479

Cover type: Paperback
Edition: 2ND 11

List price: $40.00

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Summary

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. (1st edition: 9781856694704)

Other Editions of Guerrilla Advertising

Guerrilla Advertising : Unconventional Brand Communication by Gavin Lucas and Michael Dorrian - ISBN 9781856694704