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Guide to Managerial Communication

Guide to Managerial Communication - 8th edition

ISBN13: 978-0132424264

Cover of Guide to Managerial Communication 8TH 09 (ISBN 978-0132424264)
ISBN13: 978-0132424264
ISBN10: 0132424266
Cover type: Paperback
Edition/Copyright: 8TH 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $60.00

Guide to Managerial Communication - 8TH 09 edition

ISBN13: 978-0132424264

Mary Munter

ISBN13: 978-0132424264
ISBN10: 0132424266
Cover type: Paperback
Edition/Copyright: 8TH 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.

Table of Contents

INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Techniques III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists APPENDICES Appendix A: Inclusive Language Appendix B: Grammar and Usage Appendix C: Punctuation BIBLIOGRAPHY INDEX