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Habit : The 95% of Behavior Marketers Ignore

Habit : The 95% of Behavior Marketers Ignore - 08 edition

ISBN13: 978-0137070114

Cover of Habit : The 95% of Behavior Marketers Ignore 08 (ISBN 978-0137070114)
ISBN13: 978-0137070114
ISBN10: 013707011X
Cover type: Paperback
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

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Habit : The 95% of Behavior Marketers Ignore - 08 edition

ISBN13: 978-0137070114

Neale Martin

ISBN13: 978-0137070114
ISBN10: 013707011X
Cover type: Paperback
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

''The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works.''

-Doug Rossier, Sprint Instinct Marketing Lead

''InHabit, Neale Martin provides what seems to be a simple observation-that human behavior is largely managed through subconscious process. In startling fashion, Martin makes this point and then proceeds to undermine much of what marketers have come to believe as absolute truths. This is a worthwhile read, with significant implications to anyone who hopes to build brands and sell products.''

-John Stratton, Sr. Vice President and Chief Marketing Officer of Verizon

''Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of today's market complexity is simply brilliant.''

-Derek Broes, Sr. Vice President, Paramount

''At last someone has approached marketing with the clarity and precision of a brain surgeon.''

-George Ford, Marketing Director, Petrafoods

''Habitreveals why traditional approaches to acquiring and keeping customers don't work anymore. Dr. Martin shows that by focusing on behavior instead of attitudes and intentions, companies can radically improve not only how many customers they win, but how many they keep.''

-S. Somasegar, Microsoft Senior Vice President, Developer Division

''Habitis an essential read for all marketers, managers and execut

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