Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Handbook of Brand Management - 92 edition

Handbook of Brand Management (ISBN10: 0201632799; ISBN13: 9780201632798)
ISBN13: 978-0201632798
ISBN10: 0201632799

Summary: Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value.The Handbook of Brand Managementexplains the ins and outs of managing brand names in today's fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers' actual questions about brands, this ...show moreessential guide combines expert advice with the stories of thirteen successful companies from around the world.This book describes how to research, target, budget, and promote new brand. It presents detailed analyses of marketing plans used in situations both good (how did Anheuser-Busch introduce Michelob Dry so successfully?) and bad (how could Perrier survive the benzene scare?).For established brands, managers learn tactics to reverse a market-share decline, to extend brands internationally, and to appraise a brand name's financial value. They find insights in the examples of Schering-Plough ''stretching'' the Coppertone brand to include sunscreens for children, Birds Eye freezing out competitors by how it positioned a new meal in consumers' minds, and many other popular brand-name products. ...show less

Edition/Copyright: 92
Cover: Hardcover
Publisher: Perseus Press
Published: 03/28/1993
International: No



List Price: $37.50
Used  Currently Sold Out
New  Currently Sold Out
Rental $31.49
Due back 12/19/2014
Rental
Save $6.01 (16%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

43 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Handbook of Brand Management
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (43)  |  New (10)  |  Like New (7)  |  Very Good (15)  |  Good (9)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$39.00
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
SuperFlyBooks AZ
Phoenix, AZ
Seller Rating: 4.26
Reading, MA 1993 Hard cover New ed. Good. Sewn binding. Cloth over boards. 284 p. Contains: Illustrations, black & white. International Management Series.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows definite wear, and perhaps considerable marking on inside. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarantee.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
BookBuyers Online1 CA
San Jose, CA
Seller Rating: 4.64
1993 Hardcover Very good
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Former Library book. Shows some signs of wear, and may have some markings on the inside. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% ...show moresatisfaction guarantee. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Auburn, WA
Seller Rating: 4.58
Book has appearance of light use with no easily noticeable wear.Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Yankee Clipper Books
Windsor, CT
Seller Rating: 4.57
Ex-Library Book - will contain Library Markings. Very good condition book with only light signs of previous use. Sail the Seas of Value
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book shows minor wear and is in very good condition. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Free State Books
Halethorpe, MD
Seller Rating: 4.54
Dust Cover Missing. This copy shows very minor wear. Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
TheBookOdyssey
Bellerose Village, NY
Seller Rating: 4.87
New with slight imperfections or used with very minimal signs of wear.
Page:   1     2     3     4     5     |   Next >
Close
Close
Close