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Handbook of Online Marketing Research

Handbook of Online Marketing Research - 01 edition

Handbook of Online Marketing Research - 01 edition

ISBN13: 9780071378451

ISBN10: 0071378456

Handbook of Online Marketing Research by Grossnickle - ISBN 9780071378451
Edition: 01
Copyright: 2001
Publisher: McGraw-Hill Publishing Company
Published: 2001
International: No
Handbook of Online Marketing Research by Grossnickle - ISBN 9780071378451

ISBN13: 9780071378451

ISBN10: 0071378456

Edition: 01
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Summary

''In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price.''--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved