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Handbook of Online Marketing Research - 01 edition

Handbook of Online Marketing Research (ISBN10: 0071378456; ISBN13: 9780071378451)
ISBN13: 978-0071378451
ISBN10: 0071378456

Summary: ''In The Handbook of Online Marketing Research, two pioneers in the field share the latest techniques for conducting research online and show you how to gather the vital customer information that is crucial to your company's success. You'll learn how to use the Internet to survey large numbers of consumers quickly and cost-effectively, and how to retrieve levels of information previously unavailable at any price.''--BOOK JACKET.Title Summary field provided by Blackwell North America, more Inc. All Rights Reserved less

Edition/Copyright: 01
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Year Published: 2001
International: No

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eTextbook $39.95