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Handbook of Sports and Media - 06 edition

Handbook of Sports and Media (ISBN10: 0805851895; ISBN13: 9780805851892)
ISBN13: 978-0805851892
ISBN10: 0805851895

This edition has also been released as:
ISBN13: 978-0805851885
ISBN10: 0805851887

Summary: This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant bring together contributors from around
the world to identify and synthesize the research representing the numerous facets of the sports-media relationship.

As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion, and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.
...show more
Summary: This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant bring together contributors from around the world to identify and synthesize the research representing the numerous facets of the sports-media relationship.

As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion, and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies. ...show less

Edition/Copyright: 06
Cover: Print On Demand
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 04/30/2006
International: No



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