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Happy Accidents: Serendipity in Modern Medical Breakthroughs - 07 edition

Happy Accidents: Serendipity in Modern Medical Breakthroughs (ISBN10: 155970845X; ISBN13: 9781559708456)
ISBN13: 978-1559708456
ISBN10: 155970845X

This edition has also been released as:
ISBN13: 978-1559708197
ISBN10: 1559708190

Summary: What do penicillin, chemotherapy drugs, X-rays,antidepressants, and Viagra have in common? They were each discoveredaccidentally, found in the search for something else. Winston Churchillonce said, + 'Men occasionally stumble across the truth, but most of thempick themselves up and hurry off as if nothing has happened.+ '' Within thescientific community, there is a stigma attached to the chance discoverybecause it is seen, wrongly, as a simple matter of luck. Happy accidentstake plac
e every day, but it requires intelligence, insight, and creativityto recognize a + 'Eureka!+ '' moment when it occurs, and to know what to donext. Drawing on his personal experience, research, and interviews withwinners of the Nobel Prize and other prestigious awards, Morton A. Meyersuncovers the surprising role of serendipity in four major fields of medicaladvances+ 'infectious disease, cancer, heart disease, and mental disorders.He exposes the factors that stifle innovation and proposes specific stepsto foster a more creative, rather than purely linear, approach to science.It may just save our lives!
...show more
Summary: What do penicillin, chemotherapy drugs, X-rays,antidepressants, and Viagra have in common? They were each discoveredaccidentally, found in the search for something else. Winston Churchillonce said, + 'Men occasionally stumble across the truth, but most of thempick themselves up and hurry off as if nothing has happened.+ '' Within thescientific community, there is a stigma attached to the chance discoverybecause it is seen, wrongly, as a simple matter of luck. Happy accidentstake place every day, but it requires intelligence, insight, and creativityto recognize a + 'Eureka!+ '' moment when it occurs, and to know what to donext. Drawing on his personal experience, research, and interviews withwinners of the Nobel Prize and other prestigious awards, Morton A. Meyersuncovers the surprising role of serendipity in four major fields of medicaladvances+ 'infectious disease, cancer, heart disease, and mental disorders.He exposes the factors that stifle innovation and proposes specific stepsto foster a more creative, rather than purely linear, approach to science.It may just save our lives! ...show less

Edition/Copyright: 07
Cover: Paperback
Publisher: Arcade Publishing
Published: 12/08/2008
International: No



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