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Harvard Business Review on Brand Management - 99 edition

Harvard Business Review on Brand Management (ISBN10: 1578511445; ISBN13: 9781578511440)
ISBN13: 978-1578511440
ISBN10: 1578511445

Summary: With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.

Edition/Copyright: 99
Cover: Paperback
Publisher: Harvard Business School Press
Published: 08/28/1999
International: No

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1999 Paperback Fair This book may include some defects such moderate highlighting and notes. Cover and some pages may be creased and show discolouration. Ex-library. However the book is still reada ...show moreble. We ship items in 1 working day from UK. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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