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Harvard Business Review on Brand Management - 99 edition

by Harvard Business Review

Harvard Business Review on Brand Management (ISBN10: 1578511445; ISBN13: 9781578511440)
ISBN13: 978-1578511440
ISBN10: 1578511445

Summary: With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.

Edition/Copyright: 99
Cover: Paperback
Publisher: Harvard Business School Press
Published: 08/28/1999
International: No

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