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Head's Broadcasting in America: A Survey of Electronic Media - 10th edition

Head`s Broadcasting in America: A Survey of Electronic Media (ISBN10: 0205608132; ISBN13: 9780205608133)
ISBN13: 978-0205608133
ISBN10: 0205608132

This edition has also been released as:
ISBN13: 978-0205674237
ISBN10: 0205674232

Summary: Head's Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic a
reas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
...show more
Summary: Head's Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life. ...show less

Edition/Copyright: 10TH 10
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Year Published: 2010
International: No

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