Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Health Care Marketing: Tools and Techniques - 3rd edition

Health Care Marketing: Tools and Techniques (ISBN10: 0763763276; ISBN13: 9780763763275)
ISBN13: 978-0763763275
ISBN10: 0763763276

Summary: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer beh ...show moreavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time. Examples include: bull; The Product Life Cycle bull; Booz, Allen & Hamilton's New Product Process bull; George Day's R-W-W Screen bull; Theodore Levitt's Total Product Concept bull; The Boston Consulting Group's Growth/Share Matrix bull; Igor Ansoff's Product-Market Expansion Grid bull; Calder & Reagan's Brand Design Model bull; Martin Lindstrom's 5-D Brand Sensogram bull; Kim & Mauborgne's Blue Ocean Strategy bull; Philip Kotler's Segment-by-Segment Invasion Plan bull; Bernd Schmitt's CEM Framework bull; Michael Porter's Five Forces Model bull; Leonard Berry's Success Sustainability Model bull; Blake & Mouton's Sales Grid bull; Kaplan & Norton's Balanced Scorecard ...show less

Edition/Copyright: 3RD 09
Cover: Hardback
Publisher: Jones & Bartlett Publishers
Published: 01/28/2009
International: No

View Digital Rights



List Price: $129.00
Used $64.50
Used
Save $64.50 (50%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 23 hours and 13 minutes and it ships by Noon CT tomorrow!
New  Currently Sold Out
eTextbook $64.95
Marketplace sellers starting at $53.45

12 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Health Care Marketing: Tools and Techniques
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (12)  |  New (3)  |  Like New (2)  |  Very Good (2)  |  Good (4)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$64.50
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$53.45
+$3.99 s/h
Add marketplace to your cart
LikeNew
HippoBooks-DB
Toledo, OH
Seller Rating: 4.54
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$64.50
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$127.75
+$3.99 s/h
Add marketplace to your cart
Good
Crashing Rocks Bookstore
Punta Gorda, FL
Seller Rating: 3.93
0763763276 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!
$133.00
+$3.99 s/h
Add marketplace to your cart
Good
Books Revisited
Chatham, NJ
Seller Rating: 4.51
Possible retired library copy, some have markings or writing. May or may not include accessories such as CD or access codes.
$141.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.77
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
$195.00
+$3.99 s/h
Add marketplace to your cart
New
bluehouse
acton, MA
Seller Rating: 4.47
Brand new.
$201.50
+$3.99 s/h
Add marketplace to your cart
New
Books Revisited
Chatham, NJ
Seller Rating: 4.51
Brand New Item.
$215.00
+$3.99 s/h
Add marketplace to your cart
New
bluehouse
acton, MA
Seller Rating: 4.47
Brand new.
Page:   1     2     |   Next >
Close
Close
Close