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Hey Whipple, Squeeze This - 4th edition

Hey Whipple, Squeeze This (ISBN10: 1118101332; ISBN13: 9781118101339)
ISBN13: 978-1118101339
ISBN10: 1118101332

Summary: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is
still king, but this new edition contains:
  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what's changing in the new world of advertising-and what isn't
Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
...show more
Summary: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:
  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what's changing in the new world of advertising-and what isn't
Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman. ...show less

Edition/Copyright: 4TH 12
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 03/06/2012
International: No

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