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Hey Whipple, Squeeze This

Hey Whipple, Squeeze This - 4th edition

ISBN13: 978-1118101339

Cover of Hey Whipple, Squeeze This 4TH 12 (ISBN 978-1118101339)
ISBN13: 978-1118101339
ISBN10: 1118101332

Cover type: Paperback
Edition: 4TH 12
Copyright: 2012
Publisher: John Wiley & Sons, Inc.
Published: 2012
International: No

List price: $19.95

Hey Whipple, Squeeze This - 4TH 12 edition

ISBN13: 978-1118101339

Luke Sullivan

ISBN13: 978-1118101339
ISBN10: 1118101332

Cover type: Paperback
Edition: 4TH 12
Copyright: 2012
Publisher: John Wiley & Sons, Inc.
Published: 2012
International: No
Summary

The classic (and irreverent) bestselling guide to creating great advertising

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what's changing in the new world of advertising-and what isn't

Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.