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Hospitality and Travel Marketing

Hospitality and Travel Marketing - 3rd edition

ISBN13: 978-0766816053

Cover of Hospitality and Travel Marketing 3RD 02 (ISBN 978-0766816053)
ISBN13: 978-0766816053
ISBN10: 0766816052 Edition: 3RD 02
Copyright: 2002
Publisher: Delmar Publications
Published: 2002
International: No

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Hospitality and Travel Marketing - 3RD 02 edition

ISBN13: 978-0766816053

Alastair Morrison

ISBN13: 978-0766816053
ISBN10: 0766816052 Edition: 3RD 02
Copyright: 2002
Publisher: Delmar Publications
Published: 2002
International: No
Summary

For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Benefits:

  • Marketing plans give complete coverage from concept and development to implementation and evaluation
  • Excellence Cases in each chapter describe successful organizations and the marketing techniques they have adopted
  • Hospitality and Travel Marketing System model clearly structures marketing techniques and principles
  • Key Web sites provide readers with additional references for further topic exploration
  • ''Touch of Technology'' and ''Did You Know'' elements offer background information and interesting facts related to the world of hospitality and travel
  • Four-color insert illustrates some of the best examples of advertising and sales promotion in the industry

Author Bio

Morrison, Alastair : Purdue University

Table of Contents

Chapter 1: Marketing Defined.
Chapter 2: Marketing Hospitality and Travel Services.
Chapter 3: The Hospitality and Travel Marketing Systems.
Chapter 4: Customer Behavior.
Chapter 5: Analyzing Marketing Opportunities.
Chapter 6: Marketing Research.
Chapter 7: Marketing Strategy: Market Segmentation and Trends.
Chapter 8: Marketing Strategy: Strategies, Positioning, and Marketing Objectives.
Chapter 9: The Marketing Plan and the 8 P's.
Chapter 10: Product Development and Partnership.
Chapter 11: People: Services and Service Quality.
Chapter 12: Packaging and Programming.
Chapter 13: The Distribution Mix and the Travel Trade.
Chapter 14: Communications and the Promotional Mix.
Chapter 15: Advertising.
Chapter 16: Sales Promotion and Merchandising.
Chapter 17: Personal Selling and Sales Management.
Chapter 18: Public Relations and Publicity.
Chapter 19: Pricing.
Chapter 20: Marketing Management, Evaluation and Control.
Appendix.
Glossary.

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Other Editions for Hospitality and Travel Marketing

Cover of Hospitality and Travel Marketing 4th edition

Hospitality and Travel Marketing - 4th edition

ISBN13: 978-1418016555
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