Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Hospitality and Travel Marketing - 3rd edition

Hospitality and Travel Marketing (ISBN10: 0766816052; ISBN13: 9780766816053)
ISBN13: 978-0766816053
ISBN10: 0766816052

Summary: For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans an
d strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Benefits:
  • Marketing plans give complete coverage from concept and development to implementation and evaluation
  • Excellence Cases in each chapter describe successful organizations and the marketing techniques they have adopted
  • Hospitality and Travel Marketing System model clearly structures marketing techniques and principles
  • Key Web sites provide readers with additional references for further topic exploration
  • ''Touch of Technology'' and ''Did You Know'' elements offer background information and interesting facts related to the world of hospitality and travel
  • Four-color insert illustrates some of the best examples of advertising and sales promotion in the industry
...show more
Summary: For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Benefits:
  • Marketing plans give complete coverage from concept and development to implementation and evaluation
  • Excellence Cases in each chapter describe successful organizations and the marketing techniques they have adopted
  • Hospitality and Travel Marketing System model clearly structures marketing techniques and principles
  • Key Web sites provide readers with additional references for further topic exploration
  • ''Touch of Technology'' and ''Did You Know'' elements offer background information and interesting facts related to the world of hospitality and travel
  • Four-color insert illustrates some of the best examples of advertising and sales promotion in the industry
...show less

Edition/Copyright: 3RD 02
Cover: Hardcover
Publisher: Delmar Publications
Published: 07/20/2001
International: No

View Author Bio
View Table of Contents

Other Editions of Hospitality and Travel Marketing:


List Price: $137.95
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 08/14/2015
Rental
Save $127.96 (93%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

26 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Hospitality and Travel Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (26)  |  New (2)  |  Very Good (4)  |  Good (16)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.49
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our ma ...show moreilers are 100% recyclable. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Free State Books
Halethorpe, MD
Seller Rating: 4.54
Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.49
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Coas Books, Inc. NM
Las Cruces, NM
Seller Rating: 4.76
2001 Hardcover Good Possible defects such as light shelving wear may exist. May have minor creasing, writing, stickers and/or residue. COAS Books, A Bookstore for Everyone. Buy with confidence-Sati ...show moresfaction Guaranteed! ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Silver Arch Books
St Louis, MO
Seller Rating: 4.59
Selection as wide as the Mississippi.
$4.95
+$3.99 s/h
Add marketplace to your cart
Good
newrecycleabook
centerville, OH
Seller Rating: 4.38
0766816052 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
$4.95
+$3.99 s/h
Add marketplace to your cart
VeryGood
University Book Source, Ltd. IL
Rochelle, IL
Seller Rating: 4.35
2001 HARDCOVER 3 Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edg ...show morees, and good binding. ...show less
Page:   1     2     3     |   Next >
Close
Close
Close