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Hospitality and Travel Marketing - 3rd edition

by Alastair Morrison

Hospitality and Travel Marketing (ISBN10: 0766816052; ISBN13: 9780766816053)
ISBN13: 978-0766816053
ISBN10: 0766816052

Summary: For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans an ...show mored strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Benefits:

  • Marketing plans give complete coverage from concept and development to implementation and evaluation
  • Excellence Cases in each chapter describe successful organizations and the marketing techniques they have adopted
  • Hospitality and Travel Marketing System model clearly structures marketing techniques and principles
  • Key Web sites provide readers with additional references for further topic exploration
  • ''Touch of Technology'' and ''Did You Know'' elements offer background information and interesting facts related to the world of hospitality and travel
  • Four-color insert illustrates some of the best examples of advertising and sales promotion in the industry
...show less

Edition/Copyright: 3RD 02
Cover: Hardcover
Publisher: Delmar Publications
Published: 07/20/2001
International: No

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