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Hospitality and Travel Marketing

Hospitality and Travel Marketing - 4th edition

Hospitality and Travel Marketing - 4th edition

ISBN13: 9781418016555

ISBN10: 1418016551

Hospitality and Travel Marketing by Alastair M. Morrison - ISBN 9781418016555
Cover type: Hardback
Edition: 4TH 10
Copyright: 2010
Publisher: Delmar Publications
Published: 2010
International: No
Hospitality and Travel Marketing by Alastair M. Morrison - ISBN 9781418016555

ISBN13: 9781418016555

ISBN10: 1418016551

Cover type: Hardback
Edition: 4TH 10

List price: $264.75

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Summary

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Other Editions of Hospitality and Travel Marketing

Hospitality and Travel Marketing by Alastair Morrison - ISBN 9780766816053
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