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Hospitality and Travel Marketing

Hospitality and Travel Marketing - 4th edition

ISBN13: 978-1418016555

Cover of Hospitality and Travel Marketing 4TH 10 (ISBN 978-1418016555)
ISBN13: 978-1418016555
ISBN10: 1418016551
Cover type: Hardback
Edition/Copyright: 4TH 10
Publisher: Delmar Publications
Published: 2010
International: No
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Hospitality and Travel Marketing - 4TH 10 edition

ISBN13: 978-1418016555

Alastair M. Morrison

ISBN13: 978-1418016555
ISBN10: 1418016551
Cover type: Hardback
Edition/Copyright: 4TH 10
Publisher: Delmar Publications

Published: 2010
International: No
Summary

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.