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How Customers Think : Essential Insights into the Mind of the Market

How Customers Think : Essential Insights into the Mind of the Market - 03 edition

How Customers Think  : Essential Insights into the Mind of the Market (ISBN10: 1578518261; ISBN13: 9781578518265)
ISBN13: 978-1578518265
ISBN10: 1578518261
Edition/Copyright: 03
Cover: Hardcover
Publisher: Harvard Business School Press
Published: 12/26/2002
International: No

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