Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

How Customers Think : Essential Insights into the Mind of the Market - 03 edition

How Customers Think  : Essential Insights into the Mind of the Market (ISBN10: 1578518261; ISBN13: 9781578518265)
ISBN13: 978-1578518265
ISBN10: 1578518261

Summary: Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, customers don't buy it. Why? Is it because customers just don't know what they want? Gerald Zaltman sorts through this puzzle and concludes that, at some level, customers do know, but marketing's most overused tools -- surveys, questionnaires, and focus groups -- and conve ...show morentional thinking don't dig deeply enough to help them discover and express it. In this mind-opening book, Zaltman argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision. Building on research from disciplines as diverse as neurology, sociology, literary analysis, and cognitive science, Zaltman offers rich insights into what happens within the complex system of mind, brain, body, and society as consumers contemplate their needs and evaluate products. The mind of the market is waiting to be explored. Make sure your competitors don't get there first. ...show less

Edition/Copyright: 03
Cover: Hardcover
Publisher: Harvard Business School Press
Published: 12/26/2002
International: No

View Table of Contents



List Price: $32.95
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 12/19/2014
Rental
Save $22.96 (70%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

46 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for How Customers Think : Essential Insights into the Mind of the Market
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (46)  |  New (17)  |  Like New (4)  |  Very Good (5)  |  Good (19)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$22.03
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
HippoBooks-DB
Toledo, OH
Seller Rating: 4.53
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Auburn, WA
Seller Rating: 4.58
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$2.54
+$3.99 s/h
Add marketplace to your cart
New
A Book Company
Lexington, KY
Seller Rating: 4.35
Brand new, never opened. Sells out fast! - Hardcover - ISBN 9781578518265
$3.50
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Highland-Park
Highland Park, IL
Seller Rating: 4
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$4.50
+$3.99 s/h
Add marketplace to your cart
Good
Nettextstore
Lincoln, NE
Seller Rating: 4.56
2003 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
$5.00
+$3.99 s/h
Add marketplace to your cart
Good
HPB-1960
Houston, TX
Seller Rating: 0
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$6.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Flagship
Dallas, TX
Seller Rating: 0
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$7.50
+$3.99 s/h
Add marketplace to your cart
Good
HPB-South-Lamar
Austin, TX
Seller Rating: 0
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$7.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Flagship
Dallas, TX
Seller Rating: 0
2003 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
Page:   1     2     3     4     5     |   Next >
Close
Close
Close