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How to Conduct Surveys : Step-by-Step Guide

How to Conduct Surveys : Step-by-Step Guide - 3rd edition

ISBN13: 978-1412914239

Cover of How to Conduct Surveys : Step-by-Step Guide 3RD 05 (ISBN 978-1412914239)
ISBN13: 978-1412914239
ISBN10: 141291423X
Cover type:
Edition: 3RD 05
Copyright: 2005
Publisher: Sage Publications, Inc.
Published: 2005
International: No

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How to Conduct Surveys : Step-by-Step Guide - 3RD 05 edition

ISBN13: 978-1412914239

Arlene Fink

ISBN13: 978-1412914239
ISBN10: 141291423X
Cover type:
Edition: 3RD 05
Copyright: 2005
Publisher: Sage Publications, Inc.
Published: 2005
International: No
Summary

Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, this Third Edition also covers

  • Computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys
  • Guidelines for preparing informed consent statements for survey respondents
  • Ways to ensure the sample you have is large enough to detect a difference between groups (if one exists)
  • Ways to ask questions about ethnicity
  • How to read computer output containing survey results
  • How to prepare a structured abstract of a survey report
  • New survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling
  • Guidelines for preparing overheads and slides to report survey results


Features and Benefits

  • written in the same clear and accessible style as Arlene Fink's other works
  • includes fully updated examples and references
  • features new topics, such as using the web for surveying and preparing and presenting computer reports
  • provides readers with links to exemplary "surveys in practice

Table of Contents

Conducting Survey
Everyone Is Doing It
The Survey Form
Questions, Scales and Appearance
Getting It Together
ome Practical Concern
Sampling
Survey Design/Environmental Control
Analyzing Data from Survey
Presenting the Survey Results

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