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How to Conduct Surveys : Step-by-Step Guide - 3rd edition

How to Conduct Surveys : Step-by-Step Guide (ISBN10: 141291423X; ISBN13: 9781412914239)
ISBN13: 978-1412914239
ISBN10: 141291423X

Summary: Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, this Third Edition also covers

  • Computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys
  • Guidelines for preparing informed consent statements for survey respondents
  • Ways to ensure the sample you have i mores large enough to detect a difference between groups (if one exists)
  • Ways to ask questions about ethnicity
  • How to read computer output containing survey results
  • How to prepare a structured abstract of a survey report
  • New survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling
  • Guidelines for preparing overheads and slides to report survey results

Features and Benefits
  • written in the same clear and accessible style as Arlene Fink's other works
  • includes fully updated examples and references
  • features new topics, such as using the web for surveying and preparing and presenting computer reports
  • provides readers with links to exemplary "surveys in practice less

Edition/Copyright: 3RD 05
Publisher: Sage Publications, Inc.
Year Published: 2005
International: No

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