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How to Conduct Your Own Survey

How to Conduct Your Own Survey - 94 edition

ISBN13: 978-0471012733

Cover of How to Conduct Your Own Survey 94 (ISBN 978-0471012733)
ISBN13: 978-0471012733
ISBN10: 0471012734
Cover type: Print On Demand
Edition/Copyright: 94
Publisher: John Wiley & Sons, Inc.
Published: 1994
International: No

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How to Conduct Your Own Survey - 94 edition

ISBN13: 978-0471012733

Priscilla Salant and Don A. Dillman

ISBN13: 978-0471012733
ISBN10: 0471012734
Cover type: Print On Demand
Edition/Copyright: 94
Publisher: John Wiley & Sons, Inc.

Published: 1994
International: No
Summary

Leading experts show people with little training or experience how to conduct a meaningful but inexpensive survey. Explains how to determine whether you need a survey, select the best one for your needs, word questionnaires, train interviewers, as well as analyze and use data. Describes common errors and how to avoid them. Offers excellent advice on when to turn to a professional.

Author Bio

Salant, Priscilla : Washington State University

Priscilla Salant, M.A., is an Associate in Research at Washington State University. She provides research assistance to public and private nonprofit organizations and is the author of A Community Researcher's Guide to Rural Data.

Dillman, Don A. : Washington State University

Don A. Dillman, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the Social and Economic Sciences Research Center at Washington State University. He is the author of the professional book, Mail and Telephone Surveys, also available from Wiley.

Table of Contents

Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

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