Ship-Ship-Hooray! Free Shipping on $25+ Details >
How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations - 98 edition

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations - 98 edition

ISBN13: 9780814756799

ISBN10: 0814756794

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations by Michael Morley - ISBN 9780814756799
Cover type: Paperback
Edition: 98
Copyright: 2002
Publisher: New York University Press
Published: 2002
International: No
How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations by Michael Morley - ISBN 9780814756799

ISBN13: 9780814756799

ISBN10: 0814756794

Cover type: Paperback
Edition: 98

List price: $25.00

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $19.07 (76%)
$5.93

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Summary

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Author Bio

Morley, Michael :

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.