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How to Price : A Guide to Pricing Techniques and Yield Management - 08 edition

How to Price : A Guide to Pricing Techniques and Yield Management (ISBN10: 0521715644; ISBN13: 9780521715645)
ISBN13: 978-0521715645
ISBN10: 0521715644

This edition has also been released as:
ISBN13: 978-0521887595
ISBN10: 0521887593

Summary: Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a ...show moremain or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Cambridge University Press
Published: 02/28/2008
International: No



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2008 Paperback Good This item may not include any CDs, Infotracs, Access cards or other supplementary material.
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2008 - Paperback - Used - Good - - Shows some shelf-wear. May contain old price stickers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .- ...show more - All orders are processed and shipped within 24 business hours, Mon - Fri. Expedited shipping and tracking available within the US. Hall Street’s No-Worry guarantee lets you buy with confidence! ...show less
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0521715644 Good title in good condition. Pages are clean and tight. Covers have light shelf wear. Satisfaction guaranteed. If item not as described, return for refund of purchase price.
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Black Oak Books Holdings Corp. CA
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2008 S paperback Good Cover spine ends/corners very faintly rubbed/bumped; edges very faintly bumped/soiled, bottom edge marked by black permanent marker; binding tight; cover, edges, and interior ...show moreintact and clean except as noted. ...show less
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New York 2008 Trade paperback Good. Trade paperback (US). Glued binding. 433 p. Contains: Illustrations, black & white, Tables, black & white, Figures.
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