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How to Price : A Guide to Pricing Techniques and Yield Management - 08 edition

by Oz Shy

How to Price : A Guide to Pricing Techniques and Yield Management (ISBN10: 0521715644; ISBN13: 9780521715645)
ISBN13: 978-0521715645
ISBN10: 0521715644

This edition has also been released as:
ISBN13: 978-0521887595
ISBN10: 0521887593

Summary: Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a ...show moremain or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Cambridge University Press
Published: 02/28/2008
International: No



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