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How to Price : A Guide to Pricing Techniques and Yield Management

How to Price : A Guide to Pricing Techniques and Yield Management - 08 edition

ISBN13: 978-0521715645

Cover of How to Price : A Guide to Pricing Techniques and Yield Management 08 (ISBN 978-0521715645)
ISBN13: 978-0521715645
ISBN10: 0521715644
Cover type:
Edition/Copyright: 08
Publisher: Cambridge University Press
Published: 2008
International: No

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How to Price : A Guide to Pricing Techniques and Yield Management - 08 edition

ISBN13: 978-0521715645

Oz Shy

ISBN13: 978-0521715645
ISBN10: 0521715644
Cover type:
Edition/Copyright: 08
Publisher: Cambridge University Press

Published: 2008
International: No
Summary

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.

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