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Images of Strategy - 03 edition

Images of Strategy (ISBN10: 0631226109; ISBN13: 9780631226109)
ISBN13: 978-0631226109
ISBN10: 0631226109

This edition has also been released as:
ISBN13: 978-0631226093
ISBN10: 0631226095

Summary: Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketi
    ng, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience
...show more
Summary: Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.
  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience
...show less

Edition/Copyright: 03
Cover: Print On Demand
Publisher: Blackwell Publishers
Published: 07/07/2003
International: No

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