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Images of Strategy

Images of Strategy - 03 edition

ISBN13: 978-0631226109

Cover of Images of Strategy 03 (ISBN 978-0631226109)
ISBN13: 978-0631226109
ISBN10: 0631226109
Cover type: Print On Demand
Edition/Copyright: 03
Publisher: Blackwell Publishers
Published: 2003
International: No

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Images of Strategy - 03 edition

ISBN13: 978-0631226109

Stephen Cummings and David Wilson

ISBN13: 978-0631226109
ISBN10: 0631226109
Cover type: Print On Demand
Edition/Copyright: 03
Publisher: Blackwell Publishers

Published: 2003
International: No
Summary

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.

  • An innovative and multi-functional approach to strategic management.
  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management
  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.
  • Includes case examples to illustrate the chapters.
  • Provides further reading sections and student questions
  • Written by a team of top management scholars with many years of successful MBA teaching experience

Table of Contents

1. Images of Strategy: Stephen Cummings and David Wilson.
2. Strategy as Ethos: Stephen Cummings.
3. Strategy as Organizing: Karen Legge.
4. Strategy as Intention and Anticipation: Robin Wensley.
5. Strategy as Orchestrating Knowledge: John McGee .
6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell.
7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson.
8. Strategy as Exploration and Interconnection: Duncan Angwin.
9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings.
10. Strategy as Process, Power and Change: Andrew Pettigrew.
11. Strategy as Marketing: Peter Doyle.
12. Strategy as Numbers: Chris Smith.
13. Strategy as Decision Making: David Wilson

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