Summary: This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much I/O analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to w
Summary: This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much I/O analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to work through algebraic equations. ...show less
Lynne Pepall is Associate Professor of Economics at Tufts University. Professor Pepall received her undergraduate degree in mathematics and economics in 1976 from Trinity College, University of Toronto, and her Ph.D. in economics in 1983 from Cambridge University in England. She has written numerous papers in industrial organization, appearing in the Journal of Industrial Economics, International Journal of Industrial Organization, Journal of Economics and Management Strategy, Economic Journal, and Economica. She has taught industrial organization and microeconomics, at both the graduate and undergraduate levels, at Tufts University since 1987. Since 1995, she has also served as a co-chair of the University's Writing Across the Curriculum program, in which she has worked with faculty from all disciplines to develop teaching methods based on the use of writing as a tool for thinking and learning. Professor Pepall lives in Newton, Massachusetts with her two sons and her husband, a co-author of this book.
Richards, Daniel J. : Tufts University
Dan Richards is Associate Professor of Economics at Tufts University. Professor Richards received his A.B. in economics and history from Oberlin College in 1973 and his Ph.D. in economics at Yale University in 1981. He also worked in Washington, D.C. at the Civil Aeronautics Board for two years before entering graduate school. Professor Richards has written numerous articles in both macroeconomics and industrial organization, appearing in the American Economic Review, Quarterly Journal of Economics, Journal of Industrial Economics, and Journal of Money, Credit, and Banking. He came to Tufts in 1985 and has taught at both the graduate and undergraduate levels. His classes have included courses in macroeconomics, industrial organization, and money and banking. He served as Director of the Graduate Program in Economics from 1989 through 1998. Since 1996, Professor Richards has also taught in the Sloan Fellows Program at MIT's Sloan School of Management. Professor Richards lives in Newton, Massachusetts, with his two sons and his wife, a co-author of this book.
Norman, George : Tufts University
George Norman is Professor of Economics at Tufts University. He came to Tufts in 1995 from Edinburgh University, where he had served as head of the department. Prior to that, Professor Norman was the Tylor Professor of Economics at the University of Leicester (England). Professor Norman attended the University of Dundee (Scotland) from 1968 to 1972, where he was awarded the M.A. in economics with first class honors. He received his Ph.D. in Economics from Cambridge University in 1977. His more than 60 published articles have appeared in such professional journals as the American Economic Review, Review of Economic Studies, Quarterly Journal of Economics, Journal of Industrial Economics, and International Journal of Industrial Organization. Prior to this book, Professor Norman had written and edited, either alone or in collaboration with others, seven other books, including "Spatial Pricing and Differentiation Markets" (1986), the "Economics of Imperfect Competition: A Spatial Approach" (with M. Greenhut and C.S. Hung, 1987), and "Market Strategy and Structure" (with A. Gee, 1992). He has also served as an associate editor for the journal Regional Science and Urban Economics. Professor Norman has taught courses in industrial organization and microeconomic theory at both the graduate and undergraduate levels. He has also taught introductory economics, corporate strategy, international economics, and business economics. Professor Norman lives in Newbury, Massachusetts, with his wife, who is not a co-author of this book.
View Table of Contents
2. Production Technology and Market Structure.
3. Basic Monopoly Pricing and Product Strategies.
4. Pricing and Product Strategies for The Multi-Product Monopolist.
5. Theories of Business Strategy in Oligopoly Markets: Single Market Period Models.
6. Monopoly Power and Predatory Conduct.
7. Collusion and Cartels.
9. Vertical Relations and Restraints.
11. Research and Development.
12. Strategic Commitment: Business Tactics, Trade Policy, and Network Externalities.
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