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Influence : The Psychology of Persuasion - rev edition

Influence : The Psychology of Persuasion (ISBN10: 0688128165; ISBN13: 9780688128166)
ISBN13: 978-0688128166
ISBN10: 0688128165

Summary: Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before. more less

Edition/Copyright: REV 93
Cover: Paperback
Publisher: Quill
Year Published: 1993
International: No

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