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Influence : The Psychology of Persuasion - rev edition

Influence : The Psychology of Persuasion (ISBN10: 0688128165; ISBN13: 9780688128166)
ISBN13: 978-0688128166
ISBN10: 0688128165

Summary: Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before. ...show more ...show less

Edition/Copyright: REV 93
Cover: Paperback
Publisher: Quill
Published: 01/28/1998
International: No

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Octavo, softcover, near fine in white wraps. "For marketers, this book is among the most important books written in the last ten years" Journal of Market Research. The most important book on persuas ...show moreion ever published. Author explains why some people are remarkably persuasive and how you can beat them at their own game. 320 pp. including index. ...show less
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New York, New York, U.S.A. 1993 Soft cover Revised Very Good/No Jacket as Issued 8vo-over 7?"-9?" tall 0688128165 Covers clean, text unmarked, 320 pages, bibliography, index.
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