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Influence : The Psychology of Persuasion

Influence : The Psychology of Persuasion - rev edition

ISBN13: 978-0688128166

Cover of Influence : The Psychology of Persuasion REV 93 (ISBN 978-0688128166)
ISBN13: 978-0688128166
ISBN10: 0688128165
Cover type: Paperback
Edition/Copyright: REV 93
Publisher: Quill
Published: 1993
International: No

List price: $15.95

Influence : The Psychology of Persuasion - REV 93 edition

ISBN13: 978-0688128166

Robert B. Cialdini

ISBN13: 978-0688128166
ISBN10: 0688128165
Cover type: Paperback
Edition/Copyright: REV 93
Publisher: Quill

Published: 1993
International: No
Summary

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Author Bio

Cialdini, Robert : University of North Carolina / Columbia University

Robert Cialdini received graduate and postgraduate training in experimental social psychology at the University of North Carolina and at Columbia University. He is currently Regent' Professor of Psychology at Arizona State University in Tempe.