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Inside Fashion Design - 5th edition

Inside Fashion Design (ISBN10: 0130453668; ISBN13: 9780130453662)
ISBN13: 978-0130453662
ISBN10: 0130453668

Summary: For courses in Fashion Design, Introduction to Fashion, or Fashion Merchandising.

This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designer's viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital techno morelogy are integrated into every phase of the design and production of apparel. Features :

  • NEW - Updated information throughout--Includes descriptions of fashion categories; resources; and fashion companies.
  • Keeps students abreast of recent changes and current trends in the industry.
  • NEW - Focus on youthful fashions--Features the "grunge" look.
  • Familiarizes students with the stylistic components of one of today's hottest trends, and incorporates timely material where appropriate throughout the text.
  • NEW - Expanded coverage of swimwear.
  • Supplies students with even more comprehensive coverage of this sportswear category.
  • Up-to-date information on the use of technology in the industry--Relates to both product development and fashion design.
  • Teaches students how a small apparel business can function without expensive technology aids, and how all types of sophisticated technology are used in large apparel businesses.
  • Student-friendly writing style--Includes chapter introductions that summarize content.
  • Give's students an insiders perspective on all aspects of product development in a comprehensive way. Allows instructors to tailor the material to a beginning or advanced approach to product development.
  • Fashionable, current illustrations and photographs throughout--Features a variety of product lines and a diverse representation of fashion professionals.
  • Illustrates the latest fashions and a wide variety of images that encourage students to identify with a variety of role models.
  • Historical perspectives--Extend through the 1990s.
  • Offers students a look at fashion trends of the times, as well as the most recent fashion developments and apparel categories.
  • Coverage of the globalization of the apparel industry.
  • Examines in depth a critical new trend--as more than 80% of apparel is made offshore.
  • Discussion of the consolidation of retail outlets.
  • Considers niche markets, store buying policies, and the profound results of the consolidation of retail outlets.
  • Chapter-end discussion questions and problems.
  • Gives students the opportunity to check their understanding of key content covered before moving on. less

Edition/Copyright: 5TH 04
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 08/04/2003
International: No

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