Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Insider's Guide to Managing Sports Events - 02 edition

Insider`s Guide to Managing Sports Events (ISBN10: 0736031081; ISBN13: 9780736031080)
ISBN13: 978-0736031080
ISBN10: 0736031081

Summary: An Insider's Guide to Managing Sporting Events uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success.

This practical handbook is a step-by-step guide through the event planning and implementation process starting with the earliest stages o
f event design and concluding with the post-event follow-up. An Insider's Guide explains in detail how to develop a budget, secure athletes and sponsors, sell tickets, and negotiate a television contract. The in-depth explanations will help improve the profitability of your event.

An Insider's Guide to Managing Sporting Events also uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time, and energy savings for you.

Chapter 1 gets the event planning process started by helping you define the type of event you want to create and identify the marketplace in which the event will operate. It also addresses the steps for gaining approval from various governing bodies.

Chapter 2 explains the crucial process of creating a budget and determining cash flow sources and schedules.

Chapter 3 discusses the importance of picking the right site for the event.

Chapter 4 offers creative and practical ways of attracting quality sponsors.

Chapter 5 explains how to market the event to bring in fans and how to keep them happy once they're at the event. This chapter also discusses how to develop important revenue sources such as concessions and souvenirs.

Chapter 6 addresses the needs of the athletes and explains how to attract big names to your event. This chapter includes detailed information on drawing up athlete contracts, and it explains the obligations of the performers and the event directors.

Chapter 7 explains the intricacies of television coverage for sporting events and provides examples of contract language from actual documents.

Chapter 8 details the implementation of the event itself, from hiring staff to overseeing operations on the day of the event to the ever-important follow-up once the event is over.

An Insider's Guide to Managing Sporting Events is a practical, hands-on guide that is essential for event planners and sport management students looking to produce events that bring back spectators, sponsors, athletes, and television year after year. This handbook sheds light on the sporting event planning process for new or future event organizers, and it takes the planning process to the next level for those with experience in the field. If you are in the field of sport marketing or management, this invaluable reference belongs on your bookshelf.
...show more
Summary: An Insider's Guide to Managing Sporting Events uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success.

This practical handbook is a step-by-step guide through the event planning and implementation process starting with the earliest stages of event design and concluding with the post-event follow-up. An Insider's Guide explains in detail how to develop a budget, secure athletes and sponsors, sell tickets, and negotiate a television contract. The in-depth explanations will help improve the profitability of your event.

An Insider's Guide to Managing Sporting Events also uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time, and energy savings for you.

Chapter 1 gets the event planning process started by helping you define the type of event you want to create and identify the marketplace in which the event will operate. It also addresses the steps for gaining approval from various governing bodies.

Chapter 2 explains the crucial process of creating a budget and determining cash flow sources and schedules.

Chapter 3 discusses the importance of picking the right site for the event.

Chapter 4 offers creative and practical ways of attracting quality sponsors.

Chapter 5 explains how to market the event to bring in fans and how to keep them happy once they're at the event. This chapter also discusses how to develop important revenue sources such as concessions and souvenirs.

Chapter 6 addresses the needs of the athletes and explains how to attract big names to your event. This chapter includes detailed information on drawing up athlete contracts, and it explains the obligations of the performers and the event directors.

Chapter 7 explains the intricacies of television coverage for sporting events and provides examples of contract language from actual documents.

Chapter 8 details the implementation of the event itself, from hiring staff to overseeing operations on the day of the event to the ever-important follow-up once the event is over.

An Insider's Guide to Managing Sporting Events is a practical, hands-on guide that is essential for event planners and sport management students looking to produce events that bring back spectators, sponsors, athletes, and television year after year. This handbook sheds light on the sporting event planning process for new or future event organizers, and it takes the planning process to the next level for those with experience in the field. If you are in the field of sport marketing or management, this invaluable reference belongs on your bookshelf. ...show less

Edition/Copyright: 02
Cover: Paperback
Publisher: Human Kinetics Publishers
Published: 10/24/2001
International: No

View Author Bio
View Table of Contents



List Price: $45.00
Used $22.50
Used
Save $22.50 (50%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 18 hours and 7 minutes and it ships by Noon CT tomorrow!
New  Currently Sold Out
Marketplace sellers starting at $1.99

28 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Insider's Guide to Managing Sports Events
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (28)  |  New (4)  |  Like New (2)  |  Very Good (4)  |  Good (14)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$22.50
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our ma ...show moreilers are 100% recyclable. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Very good condition - book only shows a small amount of wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Books Squared
Dallas, TX
Seller Rating: 4.59
Book selection as BIG as Texas.
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
HippoBooks-DB
Toledo, OH
Seller Rating: 4.49
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$2.81
+$3.99 s/h
Add marketplace to your cart
Good
AwesomeBooksUSA
Valley Cottage, NY
Seller Rating: 4.32
24/10/2001 Paperback Used-Good Book in good or better condition. Dispatched same day from US or UK warehouse.
$4.50
+$3.99 s/h
Add marketplace to your cart
Good
Nettextstore
Lincoln, NE
Seller Rating: 4.55
2001 Paperback Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
$5.00
+$3.99 s/h
Add marketplace to your cart
Good
HPB - Olathe
Olathe, KS
Seller Rating: 4.58
2001 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
$6.75
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$7.50
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Everett
Everett, WA
Seller Rating: 4.85
2001 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
Page:   1     2     3     |   Next >
Close
Close
Close