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International Business - 09 edition

International Business (ISBN10: 1412953642; ISBN13: 9781412953641)
ISBN13: 978-1412953641
ISBN10: 1412953642

Summary: Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains,
global branding, and world religions as they affect management at the local level.
...show more
Summary: Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level. ...show less

Edition/Copyright: 09
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 11/26/2008
International: No



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