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International Business

International Business - 09 edition

ISBN13: 978-1412953641

Cover of International Business 09 (ISBN 978-1412953641)
ISBN13: 978-1412953641
ISBN10: 1412953642
Cover type: Paperback
Edition/Copyright: 09
Publisher: Sage Publications, Inc.
Published: 2009
International: No

List price: $105.00

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International Business - 09 edition

ISBN13: 978-1412953641

John S. Hill

ISBN13: 978-1412953641
ISBN10: 1412953642
Cover type: Paperback
Edition/Copyright: 09
Publisher: Sage Publications, Inc.

Published: 2009
International: No
Summary

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.

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