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International Business - 12th edition

International Business (ISBN10: 0077318838; ISBN13: 9780077318833)
ISBN13: 978-0077318833
ISBN10: 0077318838

This edition has also been released as:
ISBN13: 978-0073381404
ISBN10: 0073381403

Summary: International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing '
a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM ' an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
...show more
Summary: International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing ' a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM ' an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. ...show less

Edition/Copyright: 12TH 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 02/05/2009
International: No

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