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International Business - 12th edition

International Business (ISBN10: 0136029655; ISBN13: 9780136029656)
ISBN13: 978-0136029656
ISBN10: 0136029655

This edition has also been released as:
ISBN13: 978-0136041849
ISBN10: 0136041841

Summary: This updated classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business.It has excellent coverage of Latin America, and reviews the latest institutional actions, market trends, and company activities. It provide
s an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on managing business internationally.For readers involved in international business, whether they are employees, managers, or owners/CEOs of such corporations. Also an excellent resource for individuals seeking to expand their current businesses to the international market.
...show more
Summary: This updated classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business.It has excellent coverage of Latin America, and reviews the latest institutional actions, market trends, and company activities. It provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on managing business internationally.For readers involved in international business, whether they are employees, managers, or owners/CEOs of such corporations. Also an excellent resource for individuals seeking to expand their current businesses to the international market. ...show less

Edition/Copyright: 12TH 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 08/08/2008
International: No

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