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International Business

International Business - 5th edition

ISBN13: 978-0131995345

Cover of International Business 5TH 07 (ISBN 978-0131995345)
ISBN13: 978-0131995345
ISBN10: 0131995340

Cover type: Hardback
Edition: 5TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No

List price: $196.00

International Business - 5TH 07 edition

ISBN13: 978-0131995345

Ricky Griffin and Mike Pustay

ISBN13: 978-0131995345
ISBN10: 0131995340

Cover type: Hardback
Edition: 5TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
Summary

Features

  • For International Business courses
  • Griffin/Pustay takes a uniquely managerial focus in the study of International Business.
  • How do you integrate tangible examples of international business into your course?

New and Updated Cases, including chapter-opening cases, chapter-closing cases, and two comprehensive cases at the end of each part, bring real examples of international business issues to your students, so they can see what issues they might face as managers in international business.

  • chapter opening case p. 49-50
  • closing case p. 77-79
  • part ending case p. 140

Table of Contents

I. THE WORLD'S MARKETPLACES.

1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.

II. THE INTERNATIONAL ENVIRONMENT.

6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.

III. MANAGING INTERNATIONAL BUSINESS.

11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.

IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.

16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.