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International Business : Environments and Operations - 10th edition

International Business : Environments and Operations (ISBN10: 0131461060; ISBN13: 9780131461062)
ISBN13: 978-0131461062
ISBN10: 0131461060

This edition has also been released as:
ISBN13: 978-0131409767
ISBN10: 013140976X

Summary: For undergraduate and graduate courses in International Business.

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

Features
  • More than 15 new cases have been added and all others have been revised and updated. Includes Cran Chik, Lukoil, Cisco Systems, Johnson and Johnson and Global Software Piracy.
  • Ethical dilemmas and social responsibility section--In each chapter.
  • No other International Business book has better coverage of Latin America, cases, examples, etc...
  • NEW - Part-ending Culture Quest Global Business Videos.
    • The Culture Quest series of products deliver engaging, high-quality culture, country, and business information. These all new videos feature hot IB topics, such as the Debate on Globalization and Global Business and Ethics.
  • Review of latest institutional actions, market trends, and company activities.
  • "Looking to the future" section-In each chapter.
  • Concise and insightful new approach to classic and difficult topics, notably Chapter 8, Factor Mobility and Foreign Direct Investment.
...show more
Summary: For undergraduate and graduate courses in International Business.

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

Features
  • More than 15 new cases have been added and all others have been revised and updated. Includes Cran Chik, Lukoil, Cisco Systems, Johnson and Johnson and Global Software Piracy.
  • Ethical dilemmas and social responsibility section--In each chapter.
  • No other International Business book has better coverage of Latin America, cases, examples, etc...
  • NEW - Part-ending Culture Quest Global Business Videos.
    • The Culture Quest series of products deliver engaging, high-quality culture, country, and business information. These all new videos feature hot IB topics, such as the Debate on Globalization and Global Business and Ethics.
  • Review of latest institutional actions, market trends, and company activities.
  • "Looking to the future" section-In each chapter.
  • Concise and insightful new approach to classic and difficult topics, notably Chapter 8, Factor Mobility and Foreign Direct Investment.
...show less

Edition/Copyright: 10TH 04
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 07/07/2003
International: No

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