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International Management: Strategic Opportunities and Cultural Challenges

International Management: Strategic Opportunities and Cultural Challenges - 4th edition

ISBN13: 978-0415802994

Cover of International Management: Strategic Opportunities and Cultural Challenges 4TH 11 (ISBN 978-0415802994)
ISBN13: 978-0415802994
ISBN10: 0415802997 Edition: 4TH 11
Copyright: 2011
Publisher: Routledge N. Y.
Published: 2011
International: No

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International Management: Strategic Opportunities and Cultural Challenges - 4TH 11 edition

ISBN13: 978-0415802994

Dean Mcfarlin

ISBN13: 978-0415802994
ISBN10: 0415802997 Edition: 4TH 11
Copyright: 2011
Publisher: Routledge N. Y.
Published: 2011
International: No
Summary

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.

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