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International Marketing - Text Only - 13th edition

International Marketing - Text Only (ISBN10: 0073080063; ISBN13: 9780073080062)
ISBN13: 978-0073080062
ISBN10: 0073080063

Summary: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or regio
n. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
...show more
Summary: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. ...show less

Edition/Copyright: 13TH 07
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/28/2006
International: No

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