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International Marketing

International Marketing - 10th edition

ISBN13: 978-0981729350

Cover of International Marketing 10TH 12 (ISBN 978-0981729350)
ISBN13: 978-0981729350
ISBN10: 0981729355
Cover type: Paperback
Edition/Copyright: 10TH 12
Publisher: Naper Publishing Group, Llc
Published: 2012
International: No
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International Marketing - 10TH 12 edition

ISBN13: 978-0981729350

Vern Terpstra, Jim Foley and Ravi Sarathy

ISBN13: 978-0981729350
ISBN10: 0981729355
Cover type: Paperback
Edition/Copyright: 10TH 12
Publisher: Naper Publishing Group, Llc

Published: 2012
International: No
Summary
This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.