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International Marketing - 15th edition

International Marketing (ISBN10: 007352994X; ISBN13: 9780073529943)
ISBN13: 978-0073529943
ISBN10: 007352994X

Summary: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th editio
n reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
...show more
Summary: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. ...show less

Edition/Copyright: 15TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 09/24/2010
International: No

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2010 Hardcover Fair UGLY BOOK! ! ! Still Readable. This is not a book for picky readers. May contain light to heavy markings, water damage, binding damage, missing CDs, and heavy wear and tear. Con ...show moretains all pages. ...show less
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2010 Hardcover Fair NO CD; No Access Code; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner wear; Unless stated otherwise her ...show moreein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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2010 Hardcover Fair NO CD; No Access Code; Some delamination and curling; Significant highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and co ...show morerner wear; Unless stated otherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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007352994X ROUGH SHAPE-Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any ...show more other material originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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Fifteenth Fair [ No Hassle 30 Day Returns ] [ Torn pages: YES ] [ Edition: Fifteenth ] Publisher: McGraw-Hill Companies Pub Date: 9/1/2010 Binding: Hardcover Pages: 622.
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Fifteenth Fair [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: Fifteenth ] [ Water Damage: MODERATE ] Publisher: McGraw-Hill Companies Pub Date: 9/1/2010 ...show moreBinding: Hardcover Pages: 622. ...show less
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New York, NY 2010 Hard cover 15th ed. Fair. Sewn binding. Cloth over boards. 622 p. Contains: Halftones, color, Tables, black & white, Maps, Figures.
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