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International Marketing - 15th edition

International Marketing (ISBN10: 007352994X; ISBN13: 9780073529943)
ISBN13: 978-0073529943
ISBN10: 007352994X

Summary: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th editio
n reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
...show more
Summary: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. ...show less

Edition/Copyright: 15TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 09/24/2010
International: No

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