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International Marketing - 15th edition

International Marketing (ISBN10: 007352994X; ISBN13: 9780073529943)
ISBN13: 978-0073529943
ISBN10: 007352994X

Summary: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th editio ...show moren reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. ...show less

Edition/Copyright: 15TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 09/24/2010
International: No

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007352994X Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
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2010 Hardcover Good 15th edition. Large text shows some cover wear but appears basically clean inside (with little or NO writing). SHIPS USPS 4TH CLASS MEDIA MAIL ONLY.
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Hardcover Good 007352994X covers and corners may show shelf wear used books may be missing software and or codes. spirals will show more wear because of nature of book.
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2010-09-24 Hardcover Very Good Cover is clean, binding tight. Some highlights. Expedited available with tracking number.
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007352994X USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!
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