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Summary: This popular text is designed to make students sensitive to the many differences that managers face when firms operate cross-culturally, and to give them the tools to understand and deal with these differences. It goes beyond other books' coverage of the subject, and offers in-depth treatment of important economic, political, historical, and religious variables in international management. This new edition features updated examples and references drawn from around the world that help ...show more provide an exceptionally balanced and realistic view of the key factors in today's international business environment. The book can be used alongside other readings and texts, or as a core text for both undergraduate and graduate courses. ...show less
Edition/Copyright: REV 09
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