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International Retail Marketing

International Retail Marketing - 04 edition

ISBN13: 978-0750657488

Cover of International Retail Marketing 04 (ISBN 978-0750657488)
ISBN13: 978-0750657488
ISBN10: 0750657480
Cover type: Print On Demand
Edition/Copyright: 04
Publisher: Butterworth Heinemann
Published: 2004
International: No

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International Retail Marketing - 04 edition

ISBN13: 978-0750657488

Margaret Bruce, Christopher Moore and Grete Birtwistle

ISBN13: 978-0750657488
ISBN10: 0750657480
Cover type: Print On Demand
Edition/Copyright: 04
Publisher: Butterworth Heinemann

Published: 2004
International: No
Summary

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Table of Contents

List of figures
List of tables
List of contributors
Acknowledgements
Foreword by Terry Leahy, CEO of Tesco
Introduction
Perspectives of international retailing - Retailing within an international concept
Retail logistics
The anatomy of retail buying
Retail store design
Issues and cases - The scope of e-commerce
Supply chain management
Young consumers
Ethical clothing
Luxury brands
Retail banking
Store image
Fashion trends in Hong Kong
Retail in the USA: The environment and consumer purchase behaviour.

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