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International Retailing

International Retailing - 2nd edition

International Retailing - 2nd edition

ISBN13: 9781563674907

ISBN10: 1563674904

International Retailing by Brenda Sternquist - ISBN 9781563674907
Edition: 2ND 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No
International Retailing by Brenda Sternquist - ISBN 9781563674907

ISBN13: 9781563674907

ISBN10: 1563674904

Edition: 2ND 07

Other Editions of International Retailing

Summary

The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.

Other Editions of International Retailing

International Retailing by Brenda Sternquist - ISBN 9781563671036
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