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International Retailing

International Retailing - 2nd edition

ISBN13: 978-1563674907

Cover of International Retailing 2ND 07 (ISBN 978-1563674907)
ISBN13: 978-1563674907
ISBN10: 1563674904
Cover type: Hardback
Edition: 2ND 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No

List price: $95.00

International Retailing - 2ND 07 edition

ISBN13: 978-1563674907

Brenda Sternquist

ISBN13: 978-1563674907
ISBN10: 1563674904
Cover type: Hardback
Edition: 2ND 07
Copyright: 2007
Publisher: Fairchild Books & Visuals
Published: 2007
International: No
Summary

The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.