Summary: For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and more recently, internet surveys. The opportunities and complications afforded by this book, which has been thoroughly updated and revised to account for these changes and others, makes it even more indispensible. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is
the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.
Summary: For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and more recently, internet surveys. The opportunities and complications afforded by this book, which has been thoroughly updated and revised to account for these changes and others, makes it even more indispensible. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. ...show less
Edition/Copyright:3RD 09 Cover: Hardback Publisher:John Wiley & Sons, Inc. Published: 10/20/2008 International: No
View Table of Contents
Chapter 1. Turbulent Times for Survey Methodology. Chapter 2. The Tailored Design Method. Chapter 3. Coverage and Sampling. Chapter 4. Writing Questions: Getting Started. Chapter 5. Crafting Open and Closed Ended Survey Questions. Chapter 6. From Questions to Questionnaire. Chapter 7. Implementation. Chapter 8. When More Than One Survey Mode is Needed. Chapter 9. Longitudinal and Internet Panel Surveys. Chapter 10. Customer Feedback Surveys and Alternative Delivery Technologies. Chapter 11. Effects of Sponsorship and the Data Collection Organization. Chapter 12. Surveying Businesses and Other Establishments. Chapter 13. Beyond The Turbulence.
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