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Internet, Mail, and Mixed-Mode Surveys : Tailored Design Method

Internet, Mail, and Mixed-Mode Surveys : Tailored Design Method - 3rd edition

ISBN13: 978-0471698685

Cover of Internet, Mail, and Mixed-Mode Surveys : Tailored Design Method 3RD 09 (ISBN 978-0471698685)
ISBN13: 978-0471698685
ISBN10: 0471698687
Cover type: Hardback
Edition/Copyright: 3RD 09
Publisher: John Wiley & Sons, Inc.
Published: 2009
International: No

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Internet, Mail, and Mixed-Mode Surveys : Tailored Design Method - 3RD 09 edition

ISBN13: 978-0471698685

Don A. Dillman, Jolene D. Smyth and Leah Melani Christian

ISBN13: 978-0471698685
ISBN10: 0471698687
Cover type: Hardback
Edition/Copyright: 3RD 09
Publisher: John Wiley & Sons, Inc.

Published: 2009
International: No
Summary

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and more recently, internet surveys. The opportunities and complications afforded by this book, which has been thoroughly updated and revised to account for these changes and others, makes it even more indispensible. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.

Table of Contents

Chapter 1. Turbulent Times for Survey Methodology.
Chapter 2. The Tailored Design Method.
Chapter 3. Coverage and Sampling.
Chapter 4. Writing Questions: Getting Started.
Chapter 5. Crafting Open and Closed Ended Survey Questions.
Chapter 6. From Questions to Questionnaire.
Chapter 7. Implementation.
Chapter 8. When More Than One Survey Mode is Needed.
Chapter 9. Longitudinal and Internet Panel Surveys.
Chapter 10. Customer Feedback Surveys and Alternative Delivery Technologies.
Chapter 11. Effects of Sponsorship and the Data Collection Organization.
Chapter 12. Surveying Businesses and Other Establishments.
Chapter 13. Beyond The Turbulence.

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Other Editions for Internet, Mail, and Mixed-Mode Surveys : Tailored Design Method

Cover of Internet,Phone,Mail and Mixed-Mode Surveys 4th edition

Internet,Phone,Mail and Mixed-Mode Surveys - 4th edition

ISBN13: 978-1118456149
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