Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Internet Marketing - 3rd edition

Internet Marketing (ISBN10: 1133625908; ISBN13: 9781133625902)
ISBN13: 978-1133625902
ISBN10: 1133625908

Summary: INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's
arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
...show more
Summary: INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. ...show less

Edition/Copyright: 3RD 13
Cover: Paperback
Publisher: Atomic Dog
Year Published: 2013
International: No

View eBook Requirements
View Digital Rights

Other Editions of Internet Marketing:


List Price: $115.50
Used $64.01
$32.00 after Buyback
Used
Save $51.49 (45%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days, 22 hours and 51 minutes and it ships by Noon CT Monday!
  • Sell back
    to us by
  • Guaranteed
    Cash Back
  • Book cost
    after Buyback
  • Dec 31, 2015
  • $32.01
  • $32.00
New $90.82
$45.41 after Buyback
Rental $17.49
Due back 12/18/2015
eTextbook $81.49
Close
Close
Close