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Internet Marketing

Internet Marketing - 3rd edition

Internet Marketing - 3rd edition

ISBN13: 9781133625902

ISBN10: 1133625908

Internet Marketing by Mary Lou Roberts - ISBN 9781133625902
Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: South-Western Publishing Co.
Published: 2013
International: No
Internet Marketing by Mary Lou Roberts - ISBN 9781133625902

ISBN13: 9781133625902

ISBN10: 1133625908

Cover type: Paperback
Edition: 3RD 13

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Summary

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

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Other Editions of Internet Marketing

Internet Marketing >Custom< by Mary Lou Roberts - ISBN 9780759392786
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