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Internet Marketing >Custom<

Internet Marketing >Custom< - 2nd edition

Internet Marketing >Custom< - 2nd edition

ISBN13: 9780759392786

ISBN10: 0759392781

Internet Marketing >Custom< by Mary Lou Roberts - ISBN 9780759392786
Edition: 2ND 08
Copyright: 2008
Publisher: Atomic Dog
Published: 2008
International: No
Internet Marketing >Custom< by Mary Lou Roberts - ISBN 9780759392786

ISBN13: 9780759392786

ISBN10: 0759392781

Edition: 2ND 08

Summary

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.