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Internet Marketing: Integrating Online and Offline Strategies - 2nd edition

Internet Marketing: Integrating Online and Offline Strategies (ISBN10: 0759392781; ISBN13: 9780759392786)
ISBN13: 978-0759392786
ISBN10: 0759392781

This edition has also been released as:
ISBN13: 978-0759391659
ISBN10: 0759391653

Summary: This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers
today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
...show more
Summary: This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer?s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text. ...show less

Edition/Copyright: 2ND 08
Cover: Paperback
Publisher: Atomic Dog
Published: 05/22/2007
International: No

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